A friend who works at a Chinese social media platform told me that they would write ten headlines for each article, and then select the most eye-catching headlines based on the platform. For different platforms, they will use different headlines. They tend to pick titles that evoke fear or anger (strong emotions) so that people would click on the content with that kind of emotion.
Gresham’s law is originally an economic term, whereas when people start using fake money, then the real money loses its value, and there will only be fake money left in the market. This law can explain why people’s attention is so preoccupied with information that is only stimulating but lack actual content.
The trending lists on every social media platform are the most accessible source of information. However, it is often full of celebrity gossip, fake news, and content without substance.
This is the kind of problem that we realise the scale of and how it can affect us, but we can do nothing about it. This is an irreversible phenomenon where tendencies will become habits, and people’s content selecting habits will make the content creators to produce more content of this type. As people intake more of this type of information, a vicious circle slowly begins to form. A cycle that can cultivate people’s behaviours and affect the entire system of acquiring information and the way of how people perceive information.